The 4 Absolute Essential Elements To Great Storytelling

by Brian Lagoni on December 19, 2011

When stories are done right they have you absolutely spellbound. But what are the essential elements that makes up a great story.  A while back I wrote the Big Bang Theory of Storytelling about how your story need to take people on a ride.

Here Master Storyteller Robin Manuel gives you his take on the key elements of great Storytelling:

1. Relevance.

The story has to be relevant to the audience.  Sometimes you might have to pre frame what the relevance of the story is, other times you will want the relevance of the story to sneak up on your audience.

2. Rapport.

Pay attention! Are the audience engaged? Encourage the audience to give feedback and respond to you. This way you can always check in with them and ask them! Sometimes you get obvious clues like laughter or gasps and groans, other times it’s the stillness or silence.  After a while you will learn that bored silence sounds very different from fascinated silence! This way you will learn to pace and lead at the speed of the audience.

3. Jeopardy.

What is at stake in your story. Films typically tend to tell stories with high stakes: the end of the world!  Boy gets girl and lives happily ever after!  The more you puis at stake in a story the more the audience will invest in it.

4. Passion.

A story has to move you, you have to find your passion for it and express that.  By having the courage to go first you create a space for your audience to follow.

Source

    • Brian Lagoni

      Thanks Donna… And storytelling is a very cool way to engage readers and keep them comming back for more.

  • http://perrydavis.info/blogt Perry Davis

    Hello Brian

    Excellent video on a very important skill that all marketers need. I have heard it said, “If a picture is worth a thousand words, then a story is worth a thousand assurances. Watching Master Storyteller Robin Manuel gives you his take on the key elements of great Storytelling will help one to make these essential a part of their storytelling skills. Your post, “The Big Bang Theory of Storytelling”, is a great companion with this post.

    Thanks

    Perry A Davis Jr
    Music City
    Perry Davis recently posted..What might be the most important idea of the “now” and “next” of network marketing ?My Profile

    • Brian Lagoni

      Hi Perry, Yes, I looove storytelling in all its forms. No better way to let others know who you are and what values you have. Thanks for stopping by

  • http://www.beachbodycoach.com/doreenmunoz Doreen Munoz

    Hello Brian,
    I’m a newbie when it comes to marketing. This is a great video and I learned valuable information on writing a compelling story. I love to write however, I have a long way to go before I’m an excellent writer. I’m passionate about health & fitness. I have a wonderful personal success story of triumph over weight issues. I share as much health information as I can and sincerely want to help others become healthy & fit. However, I don’t feel I’m telling my story well enough and it definitely has to do with my storytelling technique. I think the information you’ve given me today will help me with my technique and make me a better storyteller!

  • http://empower2go.com Martin Casper

    I love listening to a great storyteller. I love to see their passion and how they relate to their audience. It is truly an art form of communication. Getting and maintaining rapport with your audience…no matter whether it is an audience of 1 or more than one is key. Thanks
    Martin Casper recently posted..Empowering Medical Industry Update – Can ICD-10 Fit Into the World of Social Media?My Profile

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